Marketing Funnels

A marketing funnel is a visual representation of the customer journey, from awareness to purchase. It starts with a wide top, attracting many potential customers who become aware of a product or service. As they show interest, engage, and consider their options, the funnel narrows, filtering out those who are less likely to buy. At the bottom, the remaining individuals make a purchase. This concept helps businesses understand where customers are in their decision-making process and adjust their marketing strategies to effectively guide them through each stage toward becoming loyal customers.