Purchase Funnel

The purchase funnel is a model that describes the journey a customer takes from discovering a product or service to making a purchase. It typically starts with awareness, where customers become aware of a brand or solution. Next is interest, where they consider and evaluate options. Then comes decision, where they choose to buy, followed by action, the actual purchase. Post-purchase, businesses aim to build loyalty and encourage repeat business. This funnel helps companies understand and optimize their marketing efforts to guide potential customers smoothly toward making a purchase.