Customer Lifecycle
The Customer Lifecycle refers to the stages a customer goes through when interacting with a business, from initial awareness to becoming a loyal customer. It typically includes five key stages: Awareness (customers discover a product), Consideration (they evaluate options), Purchase (they make a decision and buy), Retention (the business engages them to keep them coming back), and Advocacy (satisfied customers recommend the product to others). Understanding this lifecycle helps businesses tailor their marketing and services to improve customer experience and drive sales.
Additional Insights
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The customer lifecycle refers to the stages a customer goes through when interacting with a business. It typically includes five key phases: awareness, where potential customers learn about a brand; consideration, where they evaluate options; purchase, when they decide to buy; retention, where the business works to keep them coming back; and advocacy, when satisfied customers recommend the brand to others. Understanding this cycle helps businesses tailor their marketing and services to improve customer satisfaction and loyalty, ultimately driving growth and success.