Customer Lifecycle Stages

Customer lifecycle stages describe the journey a customer goes through with a business, from first hearing about it to becoming loyal. It typically includes awareness (learning about the brand), consideration (evaluating options), purchase (buying the product or service), retention (continued engagement), and advocacy (recommending to others). Understanding these stages helps businesses tailor their marketing and support efforts to build stronger relationships, improve customer satisfaction, and encourage repeat business. Essentially, it tracks the evolving relationship between a customer and a company over time, enabling better strategic decisions.