
Customer Success
Customer Success is a proactive approach businesses use to ensure their customers achieve their desired outcomes while using a product or service. It involves understanding customer needs, providing support, and fostering strong relationships to help customers realize value from their purchase. By focusing on customer satisfaction and addressing potential challenges, companies aim to increase loyalty, reduce churn, and encourage growth. Ultimately, Customer Success is about creating a positive experience that enables customers to thrive, which in turn benefits the business through repeat sales and referrals.