Account-Based Marketing

Account-Based Marketing (ABM) is a targeted approach used primarily by B2B companies to focus their marketing efforts on specific high-value accounts or clients. Instead of casting a wide net, ABM tailors marketing strategies and messaging to individual organizations, treating each one like a unique market. This involves understanding the needs and challenges of particular companies and creating personalized campaigns to engage them. The goal is to build stronger relationships, increase relevance, and drive conversions by ensuring that marketing efforts align closely with the priorities of key accounts.