Lead Scoring

Lead scoring is a method used by businesses to evaluate potential customers, called leads, based on their likelihood to make a purchase. Each lead is assigned a score based on various factors, such as their engagement with the company (like website visits or email opens), demographic information (such as age or location), and their specific interests. Higher scores indicate stronger leads that are more likely to convert into sales, helping sales and marketing teams prioritize their efforts and focus resources on the most promising prospects. This process increases efficiency and improves sales outcomes.