SQL (Sales Qualified Lead)

A Sales Qualified Lead (SQL) is a potential customer who has been identified as having a strong likelihood to purchase a product or service. This designation comes after they have shown interest and engaged with a company, meeting specific criteria set by the sales team. Unlike general leads, which can be anyone showing interest, SQLs are deemed ready for direct sales outreach, as they have demonstrated a clear intent to buy. This classification helps businesses focus their resources on leads that are more likely to convert into actual sales, optimizing their sales efforts.