sales funnel

A sales funnel is a marketing concept that represents the journey potential customers go through before making a purchase. It starts with a large group of people who become aware of a product (the wide top of the funnel). As they gain interest and consider their options, they move down through various stages, such as learning more, evaluating, and ultimately deciding to buy. The funnel narrows at each stage, as not everyone will continue on the journey, but those who do are more likely to become loyal customers. Understanding this process helps businesses refine their marketing strategies.