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B2C Sales

B2C sales, or business-to-consumer sales, refer to the process where businesses sell products or services directly to individual customers. This model is common in retail, e-commerce, and service industries, where consumers purchase items for personal use. Examples include buying clothes from a store, ordering food online, or signing up for a streaming service. B2C sales focus on understanding consumer needs, preferences, and behaviors to effectively market and sell their offerings. The goal is to provide a seamless shopping experience that encourages consumer satisfaction and loyalty.