sales funnels

A sales funnel is a marketing concept that describes the journey potential customers go through before making a purchase. It starts with awareness, where people first learn about a product or service. As they engage and show interest, they move through the funnel toward consideration and decision phases. At each stage, some potential customers drop off, while others continue. The goal is to nurture these prospects, guiding them towards a final purchase, much like a funnel directing liquids. Understanding this process helps businesses optimize their marketing strategies to effectively convert leads into customers.

Additional Insights

A sales funnel is a marketing concept that describes the journey potential customers go through before making a purchase. It starts with awareness, where people learn about a product or service. As they move down the funnel, they show interest, consider options, and finally make a decision to buy. Each stage narrows down the number of potential buyers, hence the name “funnel.” Understanding this process helps businesses create targeted marketing strategies that guide customers from first encountering a product to making a purchase, ultimately improving sales.