Funnel Analysis

Funnel analysis is a way to track and understand how people move through a series of steps toward a goal, like making a purchase or signing up for a service. It helps identify where potential customers drop off so businesses can improve those stages. For example, if many visitors add items to their cart but few check out, the analysis highlights that dropout point. This insight allows organizations to optimize their processes, enhance user experience, and increase conversions by addressing specific barriers at each step.