Conversion Rate Measurement

Conversion rate measurement is a way to assess how effectively a website or marketing campaign turns visitors into customers or leads. It is calculated by dividing the number of desired actions (like purchases, sign-ups, or downloads) by the total number of visitors and multiplying by 100 to get a percentage. For example, if 100 people visit a website and 5 make a purchase, the conversion rate is 5%. This metric helps businesses evaluate their performance, understand customer behavior, and identify areas for improvement in their marketing strategies.