Remarketing
Remarketing is a digital marketing strategy that allows businesses to reconnect with users who have previously visited their website or interacted with their products but did not make a purchase. By displaying targeted ads to these users as they browse other sites or platforms, businesses aim to remind and encourage them to return and complete their purchase. This approach leverages cookies—small data files—to track user behavior, enhancing the chances of converting interested visitors into customers by keeping the brand top-of-mind.
Additional Insights
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Remarketing is a digital advertising strategy that targets users who have previously visited a website but did not make a purchase or complete a desired action. When these visitors browse other sites or use social media, they may see ads tailored specifically to them, reminding them of the products or services they viewed. This approach helps businesses reconnect with potential customers, encouraging them to return and complete their purchase. Remarketing can increase brand awareness and improve conversion rates by keeping a brand at the forefront of a user’s mind after their initial visit.