AdWords

AdWords, now known as Google Ads, is an online advertising platform provided by Google. It allows businesses to create ads that appear on Google’s search results and partner websites. Advertisers bid on keywords relevant to their products or services; when users search those keywords, the ads can display. Advertisers only pay when someone clicks on their ad, making it a cost-effective way to reach potential customers. This system helps businesses attract targeted traffic and enhance their online visibility, ultimately aiming to increase sales and brand awareness.