digital advertising

Digital advertising refers to promoting products or services through online platforms, including websites, social media, and search engines. It utilizes various formats, such as banners, videos, and sponsored posts, to reach specific audiences. Advertisers use data to target potential customers based on interests, behavior, and demographics, making the ads more relevant. This approach allows for measurable results, helping businesses track performance and adjust strategies in real time. As more people spend time online, digital advertising has become essential for brands seeking to engage consumers effectively and increase sales.