callout extensions

Callout extensions are features in online advertising, particularly in platforms like Google Ads, that allow advertisers to add additional text to their ads. This extra text highlights specific benefits, services, or unique selling points, helping to attract potential customers' attention. For example, an ad for a restaurant might include callouts like "Free Delivery" or "Open 24 Hours." These extensions enhance the ad's visibility and provide more information without requiring users to click through, ultimately aiming to improve click-through rates and conversions by showcasing important features directly in the ad.