PPC campaigns

PPC (Pay-Per-Click) campaigns are online advertising strategies where businesses create ads to promote their products or services. They only pay when someone clicks on their ad, making it a cost-effective way to reach targeted audiences. These ads appear on search engines like Google or social media platforms. Advertisers choose keywords or demographics to reach the right people, and they can set budgets and bids for their ads. PPC helps increase visibility quickly, drive website traffic, and generate potential sales or leads efficiently.