landing pages

A landing page is a specific web page created for a marketing campaign, designed to direct visitors toward a single action, such as signing up for a newsletter, purchasing a product, or downloading a resource. Unlike regular website pages, landing pages are focused on one objective, often with minimal distractions. They typically include persuasive content, appealing visuals, and a clear call-to-action, making it easier for visitors to understand what to do next. Businesses use landing pages to increase conversion rates by guiding users toward completing their desired action efficiently.