landing page

A landing page is a specially designed webpage that users see after clicking a link, such as from an online ad, email, or search result. Its main goal is to guide visitors toward a specific action, like making a purchase, signing up for a newsletter, or downloading a resource. Unlike a website’s homepage, a landing page focuses on one clear purpose, with minimal distractions. It’s optimized to encourage visitors to complete that action, helping businesses generate leads, sales, or awareness efficiently.