bounce rate

Bounce rate refers to the percentage of visitors who visit a website and then leave without clicking on any other pages or engaging further. It indicates how well a website captures visitors’ interest or provides what they’re looking for on their initial visit. A high bounce rate might suggest that visitors aren’t finding relevant content or that the landing page isn’t engaging, while a lower bounce rate generally signals that visitors are exploring more of the site. Monitoring this metric helps website owners understand user engagement and identify areas for improvement.