SEO Analytics

SEO Analytics refers to the practice of measuring and analyzing data related to a website's performance in search engines. It helps businesses understand how visitors find their website, which keywords are effective, and how changes affect traffic. Using tools like Google Analytics, one can track metrics such as page views, bounce rates, and conversion rates. This information allows website owners to optimize content and improve visibility in search results, ultimately enhancing user experience and driving more traffic to their site. In summary, it’s about understanding and improving how well a website performs in search engines.