SEO

SEO, or Search Engine Optimization, is the practice of improving a website’s visibility on search engines like Google. It involves using specific techniques and strategies to help search engines understand the content of a website, thereby ranking it higher in search results for relevant queries. This includes optimizing website structure, using relevant keywords, creating quality content, and obtaining backlinks from other sites. The goal of SEO is to attract more organic (unpaid) traffic, enhancing the website's reach and effectiveness in connecting with its target audience.