SERP Analysis

SERP Analysis, or Search Engine Results Page Analysis, is the process of examining the results that appear when you search for a specific term on a search engine like Google. It involves evaluating what types of content are ranked (websites, images, videos), the quality and relevance of top-ranking pages, and understanding competitors’ strategies. This helps businesses and marketers identify how to improve their own content, find keyword opportunities, and optimize their chances of appearing higher in search results, ultimately increasing visibility and attracting more visitors.