SEO copywriting

SEO copywriting is the art of creating written content that ranks well in search engines like Google while being engaging for readers. It involves using relevant keywords—terms people search for—strategically in your content to help search engines understand its topic. The goal is to attract visitors to a website by providing valuable information that meets their needs. Effective SEO copywriting balances compelling storytelling with technical strategies, ensuring the text is not only discoverable but also enjoyable to read, ultimately driving traffic and enhancing engagement.