SERP (Search Engine Results Page)

A Search Engine Results Page (SERP) is the webpage that appears after you enter a query into a search engine like Google. It displays a list of relevant links, including websites, articles, images, videos, and sometimes advertisements, organized based on their relevance and quality. The goal is to help users find the most useful information quickly. Factors like keywords, website authority, and content quality influence the order of results. Understanding SERPs helps businesses optimize their online presence through search engine optimization (SEO) to appear higher in these results.