Domain Authority

Domain Authority (DA) is a metric developed by Moz that predicts how likely a website is to rank in search engine results. It ranges from 1 to 100, with higher scores indicating a greater ability to attract traffic from search engines. DA is influenced by factors like the number of backlinks from other sites, the quality of those links, and the overall age and credibility of the domain. While it’s not used directly by search engines like Google, a higher DA often correlates with better visibility and performance in search results, making it an important metric for webmasters and marketers.