backlink audit

A backlink audit is the process of reviewing all the links from other websites that point to your own. These links, known as backlinks, can greatly affect your website's credibility and search engine ranking. During an audit, you identify which backlinks are beneficial and which could be harmful, such as spammy or irrelevant links. The goal is to improve your site's overall health and performance online. By removing or disavowing harmful links and fostering quality connections, you enhance your website's reputation and increase its chances of ranking higher in search engine results.