Negative SEO

Negative SEO involves malicious actions aimed at damaging a website’s search engine ranking. Competitors or malicious actors may use tactics like creating harmful backlinks, hacking, or spamming to undermine the site’s authority and visibility. These strategies are designed to cause search engines to penalize or devalue the targeted website, leading to decreased traffic and reputation damage. It’s important for website owners to monitor their SEO health and implement security measures to defend against these harmful practices.