Black Hat SEO

Black Hat SEO refers to unethical practices used to improve a website's search engine ranking. Unlike legitimate strategies, which focus on providing value to users, Black Hat techniques often involve manipulation, such as keyword stuffing, cloaking, and using deceptive links. These methods aim to trick search engines into ranking a site higher than it deserves. While they may produce quick results, they carry significant risks, including penalties or being banned from search engine results altogether, ultimately harming long-term visibility and credibility.