off-page optimization

Off-page optimization refers to the techniques used outside of your own website to improve its search engine ranking. This includes building backlinks from other trustworthy websites, engaging in social media, and promoting content through partnerships or guest blogging. Essentially, it’s about enhancing your site's reputation and authority in the eyes of search engines, helping it rank higher when users search for related topics. The more quality external sources link to or mention your site, the more credible it appears, potentially leading to increased traffic and visibility online.