Referral Traffic

Referral traffic refers to visitors who arrive at a website by clicking a link from another site, rather than through a search engine or direct entry. It shows how effective external links are in directing people to your site. For example, if a news article from an external website links to your business homepage, visitors coming through that link are considered referral traffic. Analyzing this helps website owners understand which external sources are driving traffic and can inform marketing or partnership strategies. It’s an important part of measuring how your online presence is reached through other websites.