Search Engine Optimization Industry

Search Engine Optimization (SEO) is the practice of enhancing a website's visibility in search engines like Google. When users search for information, SEO helps ensure that a site appears higher in the search results. This involves optimizing content, improving website structure, and gaining relevant backlinks. The goal is to attract more organic (unpaid) traffic by making the site more appealing to both users and search engines. A successful SEO strategy can significantly increase a business's online presence, leading to more visitors and potential customers.