E-A-T (Expertise, Authoritativeness, Trustworthiness)

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness, which are key criteria used by search engines like Google to assess the quality of content. Expertise refers to the knowledge and skill of the content creator in a specific field. Authoritativeness is about the content's credibility and the recognition of the creator or the website as a reliable source. Trustworthiness indicates the overall safety and reliability of the content and the site. Together, E-A-T helps ensure that users receive accurate, valuable information, particularly on important topics like health and finance.