E. A. T.

E. A. T. stands for Expertise, Authoritativeness, and Trustworthiness. It’s a set of guidelines used by search engines like Google to assess the quality of content and websites. Expertise means the content is created by knowledgeable experts. Authoritativeness indicates the website or creator is recognized as a credible source in their field. Trustworthiness means the site provides honest, reliable information and protects user data. Together, these factors help ensure that users receive accurate, high-quality information, especially on important topics like health, finance, and safety. E. A. T. is essential for achieving good search rankings and maintaining user trust.