Link Equity

Link equity is the value passed from one webpage to another through hyperlinks. When a reputable website links to yours, it shares some of its credibility and authority, which can improve your site's search engine rankings. Think of it as a vote of confidence: the more quality links you have pointing to your site, the more trust search engines place in it. This can enhance visibility, drive traffic, and increase the chances of attracting visitors. Essentially, link equity represents the strength and influence transferred through these connections on the web.