Website Authority

Website authority refers to how trustworthy and influential a website is considered by search engines like Google. It’s built over time through factors such as the quality of content, user engagement, and the number and quality of other reputable sites linking to it. Higher authority typically means the site ranks better in search results, attracting more visitors. Think of it as the website’s reputation; a well-established, authoritative site is seen as a reliable source, making it more likely to be recommended and ranked highly in relevant searches.