Link Juice

Link juice is a term used in SEO to describe the value or authority that a webpage passes to another through a hyperlink. When one page links to another, it effectively shares some of its credibility and ranking power, helping the linked page improve its search engine ranking. The quality and relevance of the linking page influence how much "juice" is transferred. In essence, good backlinks act like votes of confidence, boosting the linked site's visibility and authority in search results.