Search Engine Marketing

Search engine marketing (SEM) is a digital marketing strategy aimed at increasing a website's visibility on search engines like Google. It involves promoting a website through paid advertising, such as pay-per-click (PPC) ads, which appear at the top of search results. Businesses bid on specific keywords relevant to their offerings, ensuring their ads reach potential customers actively searching for those terms. SEM helps drive targeted traffic to websites, enhancing brand awareness and potentially increasing sales. It is essential for businesses looking to compete effectively in the online marketplace.