PPC (Pay-Per-Click)

Pay-Per-Click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. It’s commonly used on search engines and social media platforms, allowing businesses to reach potential customers effectively. Advertisers bid on keywords relevant to their products or services, and their ads appear in search results or alongside content. This approach helps companies drive targeted traffic to their websites, with costs typically based on competition for keywords. The outcome is measurable, enabling advertisers to track the effectiveness of their campaigns and adjust strategies for better results.

Additional Insights

Pay-per-click (PPC) is an online advertising model where advertisers pay a fee each time someone clicks on their ad. These ads typically appear on search engines or websites and are often marked as sponsored. The goal is to drive traffic to the advertiser’s website, where users can learn more or make a purchase. Advertisers bid on specific keywords, and the placement of their ads depends on factors like bid amount and ad quality. PPC is popular because it allows businesses to reach potential customers efficiently, paying only when their ad generates interest.