Pay-Per-Impression (PPI)

Pay-Per-Impression (PPI) is an advertising model where advertisers pay based on how many times their ad is shown to users. Each time the ad appears on a webpage or within an app, it counts as one impression. Unlike models where you pay only when someone clicks the ad, PPI charges just for exposure, regardless of user interaction. This approach helps marketers increase brand awareness, as costs are linked to the number of times the ad is seen, making it a useful strategy for reaching a broad audience efficiently.