Pay-Per-Click (PPC)
Pay-per-click (PPC) is an online advertising model where advertisers pay a fee each time someone clicks on their ad. It’s a way to buy visits to a website instead of earning them organically. Typically seen on search engines and social media, these ads appear alongside search results or on platforms like Facebook. Advertisers set a budget and targeted audience, aiming to drive traffic to their sites and boost sales or leads. The effectiveness of PPC campaigns can be measured by monitoring clicks, conversions, and return on investment (ROI).
Additional Insights
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Pay-Per-Click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. It’s commonly used on search engines and social media platforms. When users search for specific keywords, ads appear alongside the search results. Advertisers bid on these keywords, and the highest bidders often get their ads shown more prominently. The goal of PPC is to drive traffic to a website, increase visibility, and generate leads or sales, making it a measurable and cost-effective marketing strategy for businesses.