AdRank

AdRank is a system used by search engines like Google to determine the order in which ads appear on a search results page. It considers factors such as the bid amount (how much the advertiser is willing to pay), ad quality (relevance and usefulness), and expected impact from ad formats or extensions. A higher AdRank means your ad is more likely to appear in a top position, making it more visible to users. Essentially, AdRank helps balance advertiser bids with ad quality to display the most relevant and valuable ads to searchers.