Cost Per Click (CPC)

Cost Per Click (CPC) is an online advertising model where advertisers pay a fee each time a user clicks on their ad. This model is common in search engine and social media advertising, allowing businesses to drive traffic to their websites. The CPC amount can vary based on factors like competition for keywords and the ad's relevance. Essentially, it's a way for advertisers to only pay when their ads are engaged with, making it a cost-effective strategy to reach potential customers. Advertisers aim to keep their CPC low while maximizing visibility and conversions.