Google Ads

Google Ads is an online advertising platform developed by Google that allows businesses to promote their products and services through targeted ads. When users search on Google or browse websites, these ads can appear in various formats, such as text ads, display banners, or video ads. Advertisers pay Google each time someone clicks on their ad (pay-per-click) or when the ad is shown (impressions). This system helps businesses reach potential customers effectively by targeting specific keywords and demographics, thereby increasing their visibility and driving traffic to their websites.