Geotargeting

Geotargeting is a marketing strategy that delivers content or advertisements to users based on their geographic location. By using data from devices like smartphones or computers, businesses can tailor promotions, offers, or information relevant to a specific area. For example, a restaurant might show special deals to customers nearby, while a national retailer can promote location-specific products. This approach enhances user experience by providing more relevant content and increases the effectiveness of marketing efforts by reaching the right audience at the right time.