Geolocation data

Geolocation data refers to information that identifies the physical location of a device or user. This data can come from various sources, such as GPS technology in smartphones, Wi-Fi networks, or cellular signals. It allows services to determine where a person is in real-time, enabling applications like maps, tracking, and localized content. Businesses often use geolocation data for advertising, understanding customer behavior, or improving service delivery. While it can enhance convenience and personalization, it also raises privacy concerns, as it involves sharing a user’s location information.