User Profiling

User profiling is the process of gathering and analyzing information about individuals’ behaviors, preferences, and demographics to better understand their needs and interests. Businesses use this data to personalize experiences, improve services, and target marketing efforts more effectively. It often involves collecting data from online interactions, purchases, and other sources, then organizing it into profiles that reflect patterns and tendencies. This helps companies deliver relevant content, products, or recommendations, enhancing customer engagement and satisfaction while making their offerings more efficient and tailored to individual users.