Online Behavior Tracking

Online behavior tracking refers to the process of collecting data on how individuals interact with websites and online services. This includes monitoring actions like clicks, page visits, and time spent on different content. Companies use tracking tools, such as cookies or tracking pixels, to understand user preferences and habits. This information helps them customize advertisements, improve user experience, and enhance website functionality. While tracking can lead to more relevant content, it also raises concerns about privacy, as users may not always be aware of how their data is being collected and used.