Opt-in Consent

Opt-in consent is when an individual explicitly agrees to share their personal information or participate in a service after being informed about how their data will be used. It means they actively give permission, rather than passively possibly being included without awareness. This approach ensures that people have control over their information and can make informed choices. Organizations must obtain clear, specific consent before collecting or processing personal data, respecting privacy rights and adhering to regulations like GDPR or CCPA. In essence, opt-in is a proactive, transparent way to confirm someone’s willingness to be involved.